Customer relationship management in banking: An introduction and strategic implications
نویسندگان
چکیده
منابع مشابه
Strategic integration of knowledge management and customer relationship management
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Risk Management Framework in Islamic Banking: Basel II and III, Challenges and Implications in Islamic Banking
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The number of customer relationship management (CRM) implementations has grown dramatically in recent years. However, few academic studies of the issues associated with the implementation of the concept are available. This paper offers a modest contribution through the analysis of a case study of a CRM implementation at a UK-based manufacturing company. The case study illustrates that CRM is a ...
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ژورنال
عنوان ژورنال: Journal of Financial Services Marketing
سال: 2007
ISSN: 1363-0539,1479-1846
DOI: 10.1057/palgrave.fsm.4760064